A Common Pitfall Encountered by 7-Figure Creators
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Chapter 1: An Insightful Anecdote
I witness this scenario frequently in the content creation world. A creator experiences a surge in growth and begins to feel invincible. Let me share an intriguing story from my personal journey that illustrates this point.
There was a creator I admired greatly, whom I’ll refer to as Barbara. She was a highly successful creator, generating seven figures, and was known for her unwavering consistency. Barbara would regularly publish blog posts detailing her earnings from various ventures like writing and content repurposing. I aspired to achieve similar financial milestones as she had.
Then one day, Barbara introduced a "Done for You" service that piqued my interest. I thought to myself, “This could provide me with passive income like Barbara.” Without hesitation, I purchased the offer, brimming with excitement to begin.
However, after completing the checkout, I was redirected to a blank page. "That's odd," I thought. Two days later, I received an email—not from Barbara herself, but from her assistant.
"Hello Tina, thank you for your purchase. Please follow the next steps, and we’ll reach out to you shortly."
"I can’t wait to get started!" I replied, promptly following the provided instructions.
A week passed by…
"Hi, did you receive my email?"
Three weeks later…
"Hello, are you still there?"
Two months later…
"What's happening? It’s absurd that a seven-figure creator cannot respond to an email!"
Finally, I received a response, which was quite shocking given Barbara's stature.
Ineffective Onboarding
From the moment I made my purchase, access to the next steps was unclear. I wasn't even aware of what those steps were. A simple fix would have been to provide a post-purchase call to action or an intake form.
Inefficient Systems
I suspected that Barbara excelled at selling but struggled to fulfill demand. If you’re offering a service, having a client tracking system is essential. A straightforward tech stack utilizing Airtable, Zapier, and Email could significantly streamline processes.
Poor Communication
Even six months later, I had yet to hear back from Barbara, leaving me feeling like I had wasted my money. Perhaps this was part of her strategy to make potential clients give up on seeking her services. The solution? Don’t offer a service unless you can adequately meet the demand.
The takeaway here is clear: whether you’re just starting out or are a veteran in the creator space, it’s crucial to establish a service offering backed by solid systems, effective communication, and proper onboarding to meet client expectations.
Toodles,
Tina Lopez
P.S. Interested in mastering the content repurposing system I use to automatically distribute my content across five or more platforms? Grab our $9 Daily Content Generator. Over 1700 creators received this email before this article was published. Join our Content Creators Club by dropping your email for more insights like this.
Chapter 2: Learning from Mistakes
The first video dives into common pitfalls that can hinder small content creators. It outlines six straightforward mistakes that often derail their progress.
The second video shares a personal story about a near-fatal error that impacted a seven-figure social media marketing agency, providing valuable lessons for all creators.