Positioning Your Writing for the Future of Publishing: Insights from Hugh Howey
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Understanding the Broader Landscape of Writing
While much of the guidance available on Medium focuses on consistency and tactical writing tips, which are undeniably crucial, it prompts me to ponder other facets of writing, particularly in the realm of book publishing. Although I'm not an expert, I manage products professionally and value the insights from those who excel in their fields.
Recently, I tuned into a podcast featuring Hugh Howey, the author of Wool, on the Tim Ferriss Show. He shared valuable insights into the realities of self-publishing versus traditional publishing. With over 3 million copies sold by 2022, it's clear that Hugh has substantial knowledge to offer writers.
Listening to his perspective could greatly benefit Medium writers looking to grasp the larger context of the writing industry.
Key Insights from Hugh Howey
Here are a few standout points that resonated with me:
Enhance Your Readers' Lives
Your primary goal should be to enrich and add value to your readers' experiences, whether through advice, entertainment, or other means. Building a genuine connection with your audience is essential. Hugh, for instance, still engages with his first 1,000 Facebook followers and even conducts book signings in smaller towns, where sales might be modest, to foster these relationships.
Develop Your Brand and Seek Feedback
Publishers often hesitate to take risks on unknown authors. Hugh began by creating a blog and utilizing social media to self-publish his work. Initially, he aimed to publish his book chapter by chapter online to gather reader feedback. It's crucial to recognize that getting someone to invest time in your writing is significant, as readers may dedicate hours to a book.
Risks and Inefficiencies in Print Publishing
The publishing industry faces considerable risks due to the volume of unsold books. Publishers rely on predictive models to estimate sales, often resulting in overproduction to avoid stockouts. Unfortunately, many unsold copies end up languishing in warehouses or backrooms of bookstores.
Navigating Publisher Agreements and Media Rights
Most publishers seek worldwide rights for your work across various media, including audiobooks and films. Hugh engaged in a battle with publishers over these rights, leveraging his position and ultimately achieving success where many wouldn't expect it.
While these insights are intriguing, they may feel distant for many writers. On the practical side, Hugh offered several tactical writing tips:
Cultivate a Daily Writing Routine
Commitment to writing quality content is non-negotiable. Hugh dedicated 20 years to crafting his book and initially wrote 2,000 words daily, seizing every opportunity to write, even in an Uber.
Avoid Overly Narrow Niches
If readers appreciate your work, they will follow you across genres. Stay curious and willing to explore different styles.
Adapt and Read to Stay Current
The writing landscape is ever-evolving. Continuous reading and adaptation are vital. Hugh believes fiction can inspire new perspectives, likening it to a "tuning fork" for your writing. One book he mentioned is Circe by Madeline Miller.
My Reflections on Writing
Role models play a crucial role in my writing journey. I believe in learning through emulation and then adapting that inspiration to develop my unique style. It's akin to young athletes mimicking their favorite players in hopes of achieving greatness.
I found Hugh's speaking style and narrative compelling, and I’ve added Wool to my reading list on Goodreads. He approaches the literary business in a manner similar to my own philosophy, even advocating for making his books free—challenging the status quo.
The emotions he conveyed will stay with me, encouraging me to evoke similar feelings in my readers, albeit in my distinctive way. Understanding the broader context always aids me in making informed decisions, and writing is no exception.
I will persist in honing my craft and building my presence on Medium.
Happy writing!
Tagging some individuals who might find this discussion valuable:
Bin Jiang | Ali Khatib | Chelsea G.