Chapter 1: Why Do Medium Posts Struggle?

Many writers encounter challenges on Medium, often due to certain missteps. While typical advice may suggest engaging with fellow writers or posting frequently, a more targeted approach can lead to better results. Below are three hidden factors that contribute to the failure of many posts.

Secret Insight #1: Choosing the Right Topics

Upon reflecting on my own experiences, I've realized a significant error that occurs just before hitting the publish button. It's during the preview stage that many mistakes arise.

The term "topics" comes to mind, and frequently, writers are not selecting the most effective ones. For instance, if you're writing about running a successful business, you might think to categorize it under "business." Unfortunately, this could lead to minimal engagement and views.

Instead, consider broader topics such as leadership, finance, or entrepreneurship, which generally attract much higher traffic. The "business" category often suffers from poor engagement, and this can also apply to other seemingly popular subjects. Just because a topic has a large following doesn't guarantee that those followers will engage with your content.

Secret Insight #2: The Importance of Content Presentation

The substance of your article is undoubtedly pivotal in determining reader interest. However, it's not solely about the writing itself; the presentation plays a critical role as well.

Consider the elements you incorporate alongside your text. For example, you may have an overabundance of images or perhaps too few. A lack of variety in formatting, such as different fonts, styles, or bullet points, can also detract from your piece.

If your goal is to improve your read ratio, it's essential to refine your presentation techniques.

Secret Insight #3: The Misconception of Uniqueness

As a lesser-known writer, you might believe that standing out is the key to attracting views. However, this is a misconception.

There are instances where individuals obtain views unethically through content duplication. In reality, the uniqueness of your work isn't always the deciding factor for success.

Instead, focus on analyzing your own metrics to understand your audience's preferences. For instance, if you discover that using capital letters in your titles garners more attention, continue with that approach. Do not abandon strategies that yield positive results. This method allows you to cultivate a distinct audience while maximizing your viewership.

Chapter 2: Enhancing Your Medium Strategy

To further refine your approach on Medium, consider these insightful videos.

The first video, "How to GROW your audience and income on Medium [FREE Masterclass]," offers practical strategies to expand your readership and revenue. It emphasizes actionable steps that can lead to tangible growth on the platform.

The second video, "How I Use AI to Add Tables to My Medium Stories (and Increase Views)," demonstrates the integration of AI tools to enhance content and boost engagement. This resource is invaluable for writers looking to optimize their posts for better performance.